Title | Bertha Benz: The Journey That Changed Everything |
Agency | antoni GmbH |
Campaign | Bertha Benz: The Journey That Changed Everything |
Advertiser | Daimler AG |
Brand | Mercedes-Benz |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Automotive |
Tagline | She believed in more than a car. She believed in herself |
Story | To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away. |
Media Type | Web Film |
Length | |
Editing Company | Trim Editing |
Advertising Manager | Damir Maric |
Advertising Manager | Boris Daimler AG |
Advertising Manager | Boris Helms |
Advertising Manager | Daniel Ritsch |
Managing Director | Sven Dörrenbächer |
Managing Director | Matthias Schmidt |
Managing Director | Jörg Schultheis |
Executive Creative Director | Marcell Franke |
Executive Creative Director | Veit Moeller |
Executive Creative Director | Tilman Gossner |
Creative Director | Alice Bottaro |
Copywriter | Andre Santa Cruz |
Strategist | Alicia Gaworska |
Production Company | Anorak Film |
Director | Sebastian Strasser |
Managing Director | Christiane Dressler |
Executive Producer | Christoph Petzenhauser |
Producer | Christoph Petzenhauser |
Production Company Producer | Björn Levy-Krüger |
Director of Photography (DOP) | Justin Brown |
Production Designer | Robin Brown |
Editor | Thomas Grove-Carter |
Sound Design Company | Slaughterhouse GmbH |
Music Composer | Steffen Thum |
Music Composer | Lorne BalfeHelms |
Music Composer | Daniel Ritsch |
Production Company Producer | Björn Levy-Krüger |